As a small business owner, your digital marketing strategy ultimate goal must be that your business pop-ups to your customers when they are googling or searching for something that is relevant to what your business offer.
scroll down to find an infographic of 3 easy ways to improve your online presence
Blog Your Way to Influence
If you have things you could be blogging about, start a blog on your website. This will help draw new visitors to your website and keep people coming back for more, not to mention that it also shows that your business (or you) have something valuable to offer and share.
Be a Social Butterfly
If you have social media accounts for your business, make sure you build out a strategy and are consistently using these channels. Even if your audience is small to start, the only way to build it up is to be consistent.
Optimize for Search
Publishing relevant content on your website (AKA blogging regularly) is one thing that can help you become more authoritative to Google and make the search engines happy.