When it comes to marketing your Online Store, you have a lot of channels and options to choose from, from social media, SEO to content marketing. But it is a fact that Email Marketing remains the highest value and number 1 option that outperforms the rest. According to a recent research, the average return on investment ( ROI ) is $43 for every $1 spent. (Email has an ROI of around 4,300% according to the Direct Marketing Association) This is huge and you can’t risk it by having low open rates hence lost revenue. Subject Lines are Number One Reason for Low Open Rates: No, it’s not like books here. No one will give you the luxury of spending few minutes to flip over the book and check out the summary. People DO judge emails by ONLY their subject lines! In fact, 33% of email recipients decide whether or not to check an email based on the subject line. What, then? Every subject line in email marketing should be catchy enough to attract the receivers from in-between the crowd. Your subject line should smartly convey a given message that leads the recipient to the content of the email. This sounds so sophisticated, and it probably is, to be frank. But don’t worry; you’re in safe hands with these coming tips about emails.
Here are the most common email mistakes you should avoid:
1- Unflashy Subject LinesWithout question, it is quite guessable that email subjects have a massive impact on click and read rates. It’s important to note that subscribers typically have a considerable amount of forsaken emails due to the never-ending work emails, retailer emails, transactional emails, and notification emails. It’s true your subscribers are now getting more and more emails daily. Now to ensure they actually get caught by yours, your subject line has to catch the eye in the midst of all that crowd. Perhaps you’re wondering now what is the trick to writing an email subject line that tempts subscribers to click? We encourage you to follow these tips for a killer subject line:
- Make it “to the point”. Generally, the best subject line is short, eloquent, and concise. Email subjects will most likely get cut off if they’re longer than 50 characters. We want to hit the balance between provoking their curiosity, together with describing what is in the content.
- Avoid spammy buzzwords. A few examples are, “cheap,” “password,” “free,” “check us out,” “earn,” “call now”.
- Add personalization shortcodes. It is known for a fact that emails with included first name of the recipient in their subject line have higher click rates than those that don’t. Revamp CRM can help you start personalizing your emails using the recipient’s name, city, or their purchased products to make your emails stand out.
2- Skipping SegmentationNot only can segmenting help you identify and send to some of your most loyal subscribers, it could also allow you to send follow-up campaigns to your most unengaged subscribers—those who haven’t opened any of your previously sent emails. According to a research, 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced greater revenue. In addition, you wouldn’t be able to come up with subject lines that are relevant to your subscribers without segmenting, which certainly affects your open rates negatively. Criteria for Email List Segments:
- Past Purchase Behavior
3- Skipping AutomationWhile everything is moving really fast in the world of eCommerce, you need to keep an eye on what solutions are the best to help you automate all your process. And it goes without saying that today’s number 1 solution is Email Marketing Automation. Automated emails are emails that are set to be sent according to website events, like a product purchase. Automated emails are emails that are set to be sent according to website events, like a product purchase. Some other events they can be triggered by:
- New website visitor
- New abandoned cart
- Subscriber gets inactive
- Subscriber purchases a product that requires refill/renewal
4- Unsuccessful Email Delivery
- Revamp CRM can evaluate your recipients, open rates, and click-through rates. It makes sure that your emails are delivered to your subscribers’ inboxes. Unlike other services, which cannot deliver your emails because of a poor reputation in ISPs. Here’re few tips to ensure successful email delivery:
- Send to active users: those who do engage with your emails. More accurately, you’d better focus on those who have opened your campaigns within the last six months. This way you increase the possibility of your emails landing in their inbox.
- Offer subscribers a preference center: A preference list from which they can select the types of emails they would like to receive. This is far smarter than just giving the option to ‘unsubscribe’.
- Make them feel special. Make use of the psychology of exclusiveness. When you make people feel like they’re special, it gives them a sense of belonging that could foster loyalty and encourage them to interact better with your emails. The trick is: Use the right phrasing, and wait for the magic to happen. A few suggestions for phrasing would be:
- “An exclusive offer for you”
- “Our gift to you”
- “You’re invited!”
- “Just for our beloved customers”
- Pro tip: Use numbers. It’s actually proven that subject lines with vague statements are the most unnoticed, which infers that using data and numbers is a great way to catch eyes and get your emails noticed. Using numbers in your subject line is actually a commonly effective email marketing best practice, for it’s a great way demonstrate a clear and straightforward message about your offer and let recipients know what to expect.You could use numbers to refer to your listicle, a specific discount, the page length of the offer you’re sending, or the numerical benefit of a specific resource you’re providing; for instance, “Join more than 750 others at this event!”