According to Facebook, there are more than 1.4 billion people all over the world use Facebook to connect and deal with what matters to them, and there are more than 900 million visits every day. If you are used to using Facebook as on a business wise, so it’s good to know that Facebook recently has publicly announced a change in their News Feed that further reduces organic visibility for businesses. This means you need to utilize Facebook Ads to reach your current and future customers. This is not the first time Facebook has announced something exactly like this! This could be a good thing if you fully acknowledge and quickly adapt your online business to the Facebook new shift. You have to plan accordingly to take advantage of Facebook’s powerful advertising platform.
It’s true; when you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more other segments. You will be able to choose the type of people you need to reach and we easily deliver your adverts to them. This makes your adverts more relevant for your customers, or the people who see them, which will bring you real quick results.
You may have some competitions to encouraging your audience to engage by posting photos, sharing tips or any other funny anecdotes which can build a community and also improve your brand awareness.
First of all, you should know How Do Facebook Ads Work?
Facebook has a number of different advertising solutions to help you effectively engage with your audience/ customers, so you should know well which of these solutions will work best for your brand. Now, you can promote your Page, posts on your Page, actions users took, or your website itself – despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful sending users to your website.
Facebook ads are targeted to users based on many segments including, gender, age, relationship status, location, demographic, language, education, interests, workplaces, and other profile information.
After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Then your targeted audience will see your ads in their sidebar on Facebook timeline.
Yet, How to do it the right way?
1. Segment your audience well
Don’t let Facebook do it for you, you have a lot of segmentation opportunities in the Facebook Yeah, you have the opportunity to reach EXACTLY the people you want, which makes your advertising much more effective. The more specified your targeting is, the more detailed and accurate information you’ll receive. The magic key; is to make “relevant” people see and click through on your ads.
2. Target People who Already Know You
It’s one of the easiest ways to ensure a positive ROI. You should put in your mind that “People buy from those they trust.” People that know you will likely trust you, which make them buy from you. That’s why you should target them first! Here’s how you can do it:
– Re targeting – that sneaky strategy- will put your ads in front of people who have already visited your website. By installing the Facebook pixel (a simple bit of coding) on your website, you’ll allow Facebook to track every visit to your site. Facebook then puts your ad in front of former visitors to continually expose them to your brand.
– Your fans who have liked your Facebook page, they appreciate what you offer and love to see it. Using Facebook to put ads in front of your fans is a great strategy t reach your FB marketing goals.
3. Optimize Your Ads
Once you’ve targeted your audience you have to present an appealing, clickable story to them. You need to make the most out of it:
– Put proper title, and body text, don’t capitalize all letters or have all in lower case
– Use proper grammar and punctuation.
– Use an attractive relevant image that well represents your product
– Tell the truth, you don’t want just the click, you want them to buy from you
4. Put a Pipe Line to Your Campaign
There is a well-known Facebook marketing fact said that your ads well show different results based on the day you are running them. The biggest difference is normally between weekdays and weekends. Also, the time period of the day your ads are shown has a big impact on your campaign’s performance. However, scheduling your ads posting as a part of your Facebook marketing strategy will definitely increase its performance.
5. Track your Performance
To track the performance of your Facebook campaigns, you’ll need to use an analytics program like KISSmetrics, Google Analytics, or your own back end system. Tag your links using Google’s URL builder or your own tracking tags. Facebook Insights are great for tracking data within Facebook, but it can’t provide information of users who have left the site.
Facebook advertising is a great marketing channel, yet you have to use it right in order to make the best of it. Target specific interests, use attractive images, give users a low-friction conversion, and track everything!