So you are undoubtedly aware that the holiday season is bound to come every year. Not only that but you must have came to the conclusion that online shopping trends differ during the holidays than that of the rest of the year. By finding out how consumer behavior changes during the holidays, online retailers can plan ahead to increase their online sales and do some tweaks here and there in their eCommerce business to meet their customer needs and get a higher conversion rate.

We will state five traits in online shoppers, which will help retailers benefit from the holiday season.

Holiday 1

 

Online Shopping During Holidays

Online Shopping Trends: Shoppers tend to be Early Birds Click To TweetMost shoppers begin shopping weeks before the holiday season
What to do?
Retailers should plan ahead
Research which days have been the busiest historically.
Online Shopping Trends: Shoppers tend to buy using Mobiles during holidays Click To TweetMost shoppers use their mobile phones for holiday purchasing
What to do?
Retailers should Go Mobile
Cater to mobile users with a catalog that’s appealing and easy.
Online Shopping Trends: Shoppers Like to Receive Gifts Click To TweetShoppers are drawn to websites that offer holiday gifts.
What to do?
Retailers should offer Theme Gifts
Shoppers will spread the word if the gift is something valuable
Online Shopping Trends: Shoppers tend to Compare Prices Click To TweetMost Shoppers become more price oriented and less brand loyal
What to do?
Retailers should offer Discounts
 Use it sparingly  as a small part of your marketing strategy.
Online Shopping Trends: Shoppers avoid Costly Shipping Click To TweetMost Shoppers will look for websites that offer shipping discounts
What to do?
Retailers should offer Free Shipping
Leave a note  saying “Spend $xx more and get free shipping!”