It is a businesses key objective to offer products/services for consumers. Therefore, evaluating consumers’ behaviors is vital and because direct interactions with consumers in online businesses is infrequent, Understanding the mind of online shoppers becomes crucial. Subsequently realizing consumer’s needs and wants.

Pshycology

Habits that influence shoppers today:

Mobile Commerce 94% Use their smartphones to shop and research for products/services. Click To Tweet Website Design 93% Are influenced by the appearance and aesthetics of a website Click To Tweet Customer Service 89% Left a company after experiencing poor customer service Click To Tweet Return Policy 81% Are influenced by return policies in their buying decision Click To Tweet Social media 78% Are influenced by posts made by companies on social media Click To Tweet Customer reviews 77% Use reviews to make a purchase decision Click To Tweet Customer Engagement 72% Believe it takes too long to reach a live agent Click To Tweet Video Displays 66% Will watch a video twice if it is informative Click To Tweet Free Shipping 65% Abandon their shopping cart if the shipping prices were too high Click To Tweet Slow Website 57% Abandon their page if its load time is slow Click To Tweet Coupons 38% Buy only because of low price Click To Tweet