Training your sales team takes a great effort because not only it needs to be valuable and to the point but also you need a fun way to motivate them.
There are many several ways to do so, but there’s a method that proved to be more effective than you think, TED talks, yes you heard it right. let me just say that they are AWESOME. Really once you start any pep talk you cannot stop from one video to other, learning something with a high sense of humor In less than 15 minutes. TED Talks aims to spread ideas, usually in the form of short, powerful talks that not only improve our self-vision but also can be used to create effective business leaders.
We chose the top 7 TED Talks that will help you to better understand the evolving workplace surrounding you and how you can more effectively lead and motivate your sales team:
1) David Pogue: Simplicity Sells
His pep talk highlights how customers now days want more options, but they also want simplicity. Providing so many choices and features can cause a sense of confusion for a customer or it’s either he gets more and more confused or he just walks away from the whole deal. So basically he claimed that the most appropriate way to approach a sale of a product with so many features is to be able to spot exactly what does customer exactly need and how your product could serve these needs .you’ll be clear on how to address the features worth mentioning. Your aim is to help them solve their problem by providing a simple solution AKA your product not to add more hassle to their confusion.
2) Amy Cuddy: Your Body Language Shapes Who You Are
Amy explores the impact of forced and intentional body language. She explains that your body language actually changes your body chemistry.
Have you ever thought that your body language and your voice tone could affect your sales presentation? Yes, actually as Amy said your body language reflects how you’re feeling. The nonverbal communication is as important as verbal communication.
This video isn’t about how to stand and what facial expressions should you use. It simply shows how to create your own personal power. She follows the rule “Fake it until you make it“ Even if you don’t feel like dealing with a certain person or pursuing them to buy a product fake it. Make them feel you have the power over them, not vice versa. Just remember if you have confidence they will be confident about you.
3) Sheena Iyengar: How to Make Choosing Easier.
Sheena reveals the findings from her research on making decisions and shows how businesses can use this research to enhance their customers’ sales experiences. She reveals that making a choice is all about ease and organizing the provided options. In many cases humans will naturally take the easy way out of things without even realizing it, and when choices are narrowed and organized it just makes the decision much easier. Customers could freeze and easily give up if they are confronted with so many options that they might not need so instead of buying the things they actually need, they could either buy stuff that they don’t need and therefore, their need go unfulfilled.
4) William Ury: The walk from “yes” to “no”
Salespeople are always looking for a way to turn their customers’ no’s into yes’s. While this video certainly doesn’t give you tips and tricks into closing more deals, however, it does make you aware of how to interact with other humans, regardless of the controversy between them, what we can conclude from this video is how you interact with a customer is just as important as what you are communicating during your sales pitch. Be professional and respectful instead of reactionary. Accept that there are differences between people. That’s how it goes by. Be the master of your own tongue.
5) Roselinde Torres: What it takes to be a great leader
Being a great leader in the 21st century is so different than any other times, with faster speed, evolving technology, and automated markets. She simplified the whole deal in 3 questions. She claims that what affect us the most who we are with and who we spend time with. Great leaders work on themselves rather than reacting to their life.
6) Eddie Obeng: Smart Failure for a Fast-Changing World
As the world changes in a blink of an eye so does the business world and human techniques. When it come to sales and sales pitch they change as well. In this TED talk, Eddie Obeng highlights three important changes you need to understand for better productivity. Making it easy to cope with the uncertainty and complexity of the modern world.
7) Carol Dweck: The power of believing you can improve
Children and their success/failure at school can easily be applied to the business world. She illustrates to us the idea that adding “yet” to our dictionary can be a very powerful attitude switch. Engaging with failure will create more success than running away from it, it’s not how many times you fell but how many times you fell and stood up.