1. Acting Without a Plan

Define what your goals are and map out how you’re going to get there.

  1. Thinking Size Matters

Thousands of followers may look good on your trophy case, but if they’re not quality leads it’s a waste of time and money.

  1. Spreading Yourself Thin

It’s better to be awesome at only a few social media sites then be simply “ok” at all of them.

  1. Ignoring the Competition

Keep an eye on what your competition is up to by regularly visiting their website, reading their press releases and frequenting their social media sites.

  1. Not Looking in the Mirror

Monitoring your progress will help you to focus on things that actually move the needle.

Source:
Shopify Blog:  https://www.shopify.com/blog/5130392-top-5-social-media-mistakes-entrepreneurs-make