According to An annual survey by analytics firm comScore and UPS, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014. We all shop online, and we all know how our shopping experience can get affected by the emails we receive from online stores. Because those emails are the virtual version of the seller who smiles at you at the department store and says in a friendly tone: How may I help you today?. Now, let’s imagine this friendly person is replaced with another grumpy bad-tempered one. How awful will that make your real shopping experience? Well, for Emails and Online Stores it’s the same. Your emails have a great impact on how your customers feel when thy shop at your store. And you better make it great for them or else, they will go shop somewhere else
Email Outperforms Twitter and Facebook for Selling Online
It’s Getting More Difficult to Strategically Climb Google’s Ranking Algorithm
Email is Content Marketing’s Best Friend
Email Drives Traffic and Sales
- Newsletters provide your audience with the latest information on new products and updates to your business.
- Drip campaigns are a collection of emails sent at strategic times with the intention of engaging and educating customers over time, until they purchase.
- Special occasion emails for holidays, birthdays, and other personal events.
Email Allows You To Build A Relationship With Your Customers And Potential Customers