In case nobody told you yet, “happy customers bring more happy customers.” This concept is as old as selling. Sharing customer reviews generates up to 40% higher conversion rates. Well, that must be predictable. Since online customers do not have the option to see nor try a product before purchasing, most of them tend to check the product reviews by previous buyers prior to adding stuff to their shopping cart. This might be somewhat of an oversimplification, but ultimately, the “more” that every business owner wants is revenue, and increasingly revenue is being influenced by user-generated content, especially product reviews. Respondents to customer surveys report that their trust in online reviews is similar to personal recommendations. If the Review feature is not present on your platform, customers are more likely not to shop from your store for quality concerns. To ensure this doesn’t happen, first you have to add this option on all your products, and you’ve got to follow the best-proven practices for mastering the review feature. This is how the top retailers and travel brands are winning triggered product review campaigns.
Review Emails Stats
- According to a recent statistics, 50+ reviews per product can translate to a 4.6% increase in conversion rates.
- 63% of customers are more probable to purchase from a site that has user reviews.
- Site visitors who look into reviews and customer Q&A are 105% more likely to purchase while visiting, and spend 11% more than those who do not interact with UGC. (Bazaarvoice, Conversation Index, Q2 2011).
- Consumer reviews are noticeably more trusted (nearly 12 times higher) than product descriptions written by producers, according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010).
- Reviews produce on average 18% boost in sales.
5 Motivations Behind Why People Write Customer Reviews1- Being Helpful: People who find online reviews useful wants to do their part to share their experiences, it’s all about “Sharing is Caring” for them. 2- Being an Advisor: People who are harmed by a company tend to warn other customers to help them avoid bad experience 3- Being Loyal: When Customers feel that a company is doing its best to hear their clients voices and really wants to provide higher quality, customers tend to jump in to help them with productive reviews 4- Being Blogger: Some customers are bloggers or content creators. They tend to gain their readers trust by being part of the crowd and write honest product reviews 5- Being a Fan of FREE stuff : Some customers review products because they like getting free products to review.
Best Practice for Review Email CampaignsThe following tips will help you increase your product reviews and win your Review Email Marketing Campaigns
- Add Clear-Cut Subject Lines
- Set Timing for Product Experience
- Provide Coupon/Gift Incentives
- Incentivize New Reviews
- Encourage Even More Reviews