It is a businesses key objective to offer products/services for consumers. Therefore, evaluating consumers’ behaviors is vital and because direct interactions with consumers in online businesses is infrequent, Understanding the mind of online shoppers becomes crucial. Subsequently realizing consumer’s needs and wants. Online Shopper Mind

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you’ll learn what (and who) influences her purchases and why brand story matters. 

Women’s Marketing is the leading marketing strategy and services agency for high growth brands. Contact us today to learn how our deep insights into consumer behavior and the marketplace can help your brand win.


Habits that influence shoppers today:

[bctt tweet=”Mobile Commerce 94% Use their smartphones to shop and research for products/services.” username=”RevampCRM”]

[bctt tweet=”Website Design 93% Are influenced by the appearance and aesthetics of a website” username=”RevampCRM”]

[bctt tweet=”Customer Service 89% Left a company after experiencing poor customer service” username=”RevampCRM”]

[bctt tweet=”Return Policy 81% Are influenced by return policies in their buying decision” username=”RevampCRM”]

[bctt tweet=”Social media 78% Are influenced by posts made by companies on social media” username=”RevampCRM”]

[bctt tweet=”Customer reviews 77% Use reviews to make a purchase decision” username=”RevampCRM”]

[bctt tweet=”Customer Engagement 72% Believe it takes too long to reach a live agent” username=”RevampCRM”]

[bctt tweet=”Video Displays 66% Will watch a video twice if it is informative” username=”RevampCRM”]

[bctt tweet=”Free Shipping 65% Abandon their shopping cart if the shipping prices were too high” username=”RevampCRM”]

[bctt tweet=”Slow Website 57% Abandon their page if its load time is slow” username=”RevampCRM”]

[bctt tweet=”Coupons 38% Buy only because of low price” username=”RevampCRM”]

  • 57% of online shoppers will abandon a site after waiting 3s for page load, 80% won’t return Tweet this
  • 92.6% of online shoppers believe visuals are the top influential factor affecting a purchase decision Tweet this
  • Offering multiple product views and alternate images leads to 58% more web sales Tweet this
  • 57% of online shoppers have more confidence in purchasing a product after viewing product video Tweet this
  • 52% of online shoppers say they are willing to stay longer on sites that use product video Tweet this
  • 45% of online shoppers are more likely to return to a retailer who integrates video into the website experience Tweet this
  • 85% of consumers read online reviews for local business before purchase, 79% trust them as much as a personal recommendation Tweet this
  • 41% of online shoppers will abandon a checkout due to “sticker shock” Tweet this
  • 29% of online shoppers will abandon checkout if asked to register (24% of ecommerce sites require reg) Tweet this
  • Only 10% of online shoppers will abandon a checkout process they perceive as “too long” Tweet this
  • 50% of ecommerce checkouts ask for the same information twice Tweet this
  • Men are more likely to abandon checkout than women Tweet this
  • 81% of online retailers pre-check newsletter opt-ins in registration (40% of consumers don’t want them) Tweet this
  • 59% of consumers consider shipping costs when making online purchase decisions Tweet this
  • More than 80% of consumers feel safer seeing logos of trustworthy payment options on a site Tweet this
  • 40% of online shoppers say they have more confidence with sites that offer >1 payment option Tweet this

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