It is a businesses key objective to offer products/services for consumers. Therefore, evaluating consumers’ behaviors is vital and because direct interactions with consumers in online businesses is infrequent, Understanding the mind of online shoppers becomes crucial. Subsequently realizing consumer’s needs and wants. Online Shopper Mind

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you’ll learn what (and who) influences her purchases and why brand story matters. 

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Pshycology

Habits that influence shoppers today:

Mobile Commerce 94% Use their smartphones to shop and research for products/services. Click To Tweet Website Design 93% Are influenced by the appearance and aesthetics of a website Click To Tweet Customer Service 89% Left a company after experiencing poor customer service Click To Tweet Return Policy 81% Are influenced by return policies in their buying decision Click To Tweet Social media 78% Are influenced by posts made by companies on social media Click To Tweet Customer reviews 77% Use reviews to make a purchase decision Click To Tweet Customer Engagement 72% Believe it takes too long to reach a live agent Click To Tweet Video Displays 66% Will watch a video twice if it is informative Click To Tweet Free Shipping 65% Abandon their shopping cart if the shipping prices were too high Click To Tweet Slow Website 57% Abandon their page if its load time is slow Click To Tweet Coupons 38% Buy only because of low price Click To Tweet
  • 57% of online shoppers will abandon a site after waiting 3s for page load, 80% won’t return Tweet this
  • 92.6% of online shoppers believe visuals are the top influential factor affecting a purchase decision Tweet this
  • Offering multiple product views and alternate images leads to 58% more web sales Tweet this
  • 57% of online shoppers have more confidence in purchasing a product after viewing product video Tweet this
  • 52% of online shoppers say they are willing to stay longer on sites that use product video Tweet this
  • 45% of online shoppers are more likely to return to a retailer who integrates video into the website experience Tweet this
  • 85% of consumers read online reviews for local business before purchase, 79% trust them as much as a personal recommendation Tweet this
  • 41% of online shoppers will abandon a checkout due to “sticker shock” Tweet this
  • 29% of online shoppers will abandon checkout if asked to register (24% of ecommerce sites require reg) Tweet this
  • Only 10% of online shoppers will abandon a checkout process they perceive as “too long” Tweet this
  • 50% of ecommerce checkouts ask for the same information twice Tweet this
  • Men are more likely to abandon checkout than women Tweet this
  • 81% of online retailers pre-check newsletter opt-ins in registration (40% of consumers don’t want them) Tweet this
  • 59% of consumers consider shipping costs when making online purchase decisions Tweet this
  • More than 80% of consumers feel safer seeing logos of trustworthy payment options on a site Tweet this
  • 40% of online shoppers say they have more confidence with sites that offer >1 payment option Tweet this

Related Post :  https://blog.revampcrm.com/7-customer-retention-tactics-to-increase-current-ecommerce-customers-purchases-infographic/