Have you ever bought something online, had a great shopping experience, and ended up with a top quality product purchase? Well, I can tell that the product and online retailer both have a 5 stars review.

The facts are, 90% of shoppers read online reviews before making an online purchase and 88% of consumers trust online reviews as much as personal recommendations. You can say that a Customer Review is the most powerful asset that can either boost your sales or fail your business greatly. That’s why as an online store owner, you need to collect your past shoppers and customers reviews and use them as a powerful social proof to persuade new shoppers to buy. While in this process, don’t forget to keep an eye on negative reviews and deal with them correctly.

The infographic below, presents, at a nutshell, why the positive online reviews matter, and gives you 10 easy steps to deal with negative reviews.

customer reviews 6

 

 

THE IMPOTANTANCE OF ONLINE CUSTOMER REVIEWS

92% of users will use a local business if it has at least a 4-star rating Click To Tweet

90% of consumers read online reviews before visiting the business Click To Tweet

80% of consumers trust the online reviews as much as personal recommendations Click To Tweet

72% say that positive reviews make them trust a local business more Click To Tweet

72% of consumers will take action only after reading a positive review Click To Tweet

31% customer are likely to spend 31% more on a business with excellent reviews Click To Tweet

The Most Important Reputation Traits For A Local Business

18% Professionalism, 21% Expertise and 27% Reliability


 

Estimated Number Of Online Reviews Customers Read Before Trusting A Business

3% of online customers read 1 product review

24% of online customers read 2-3 product review

32% of online customers read 4-6 product review

18% of online customers read 7-10 product review

8% of online customers read 11-20 product review


86% of people will hesitate to purchase from a business that has negative reviews Click To Tweet

 

10 easy steps to help you deal with negative reviews Click To TweetRespond  Promptly

  1. Be real and admit your mistakes
  2. Correct inaccuracies
  3. Highlight your strengths
  4. Write as a person not a corporation
  5. Take it offline
  6. Provide restitution if it’s warranted
  7. Ask loyal customers  to share their experiences
  8. be consistent
  9. Understand how rating and Review sites work