As an online store owner, one can imagine the dilemmas you withstood to lead your eCommerce business. Not only did you hire an experienced photographer to produce beautiful images of your products, subsequently uploading them on your social media channels, but you are also managing your inventory and production process to guarantee that your products exceed customer expectation. Abandoned Carts Causes
Through determination you successfully built an eCommerce website, nonetheless you recognized the nuisance of the Shopping Cart Abandonment. You realized that more than 65% of shoppers abandon their carts, meaning that 65 in 100 shoppers leave without a purchase. After all your hard work, such analysis must be discouraging.
But wait, there’s light at the end of the tunnel. By understanding the reasons behind shopping Cart Abandonment. You CAN resolve those issues and WIN that lost revenue back !! Abandoned Carts Causes
Cart abandonment is a problem. The average eCommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%.
Given that cart abandonment is such a problem, it is no surprise that there have been countless studies as to why visitors add items to their cart just to leave your site without making a purchase.
Hidden costs are the primary reason your visitors leave without purchasing, ranking first in both probability and impact.
25% of customers specifically cited shipping costs as the primary reason driving them away.
However, you should also pay heed to other hidden costs such as taxes or required complementary items which have a similar effect.
These costs cause an immediate annoyance and irritation. In some cases, it can even propel consumers to feel remorse for purchasing.
Let’s go through the Top 5 Causes and Fixes together.