As an e-commerce offering discounts and deals can be a tricky decision, not knowing what to offer and what not to offer. Discounts and Deals can be a valuable tactic that can be beneficial to your business. Nonetheless it can cause harm if not used correctly. Below is an infographic that demonstrates the methods in which offers can be used in regard to promoting your business.

How to effectively offer discounts

Weekly/Monthly Offers

These are traditional sales used to drive increased sales

Prelaunch Offers

Use pre-launch offers to help drive traffic and peak interest

Holiday/Season Offers

Black Friday, Christmas and New years are the big ones

Abandon Cart Offers

Abandon cart offers can be powerful to bring people back

Offers for Liking

One of the hardest parts of running a new online store is getting word out

Referral Offers

People are likely to purchase if referred by a friend

According to a 2012 study about what science says about discounts, shoppers who received a coupon had a 38% rise in oxytocin levels, their respiration rates dropped 32%, heart rates slowed 5%, and sweat levels were 20 times lower. In short, shoppers were less stressed and more relaxed if they used a coupon to make a purchase. And they were 11% happier. All thanks to a coupon.

Of course, coupons aren’t a magic solution that prints money. There are potential downsides to using coupons:

  • Coupons can negatively impact your brand. All that discounting can devalue your products or services.
  • If you don’t carefully plan your coupons, they could reduce your overall revenue.
  • Coupons don’t work on all customers.
  • There’s the potential that you could be training your customers to wait for coupons.

Coupons aren’t a magic bullet, so coupon tracking is the best way to make sure you’re making the best decisions. You’ve got to have the right strategy to make sure your coupons are working for you.


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