Online Shopping During Holidays [ Infographic ]

So you are undoubtedly aware that the holiday season is bound to come every year. Not only that but you must have came to the conclusion that online shopping trends differ during the holidays than that of the rest of the year. By finding out how consumer behavior changes during the holidays, online retailers can plan ahead to increase their online sales and do some tweaks here and there in their eCommerce business to meet their customer needs and get a higher conversion rate.

We will state five traits in online shoppers, which will help retailers benefit from the holiday season.

Holiday 1

Online Shopping During Holidays

[bctt tweet=”Online Shopping Trends: Shoppers tend to be Early Birds” username=”RevampCRM”]Most shoppers begin shopping weeks before the holiday season

What to do?

Retailers should plan ahead

Research which days have been the busiest historically.

[bctt tweet=”Online Shopping Trends: Shoppers tend to buy using Mobiles during holidays” username=”RevampCRM”]Most shoppers use their mobile phones for holiday purchasing

What to do?

Retailers should Go Mobile

Cater to mobile users with a catalog that’s appealing and easy.

[bctt tweet=”Online Shopping Trends: Shoppers Like to Receive Gifts” username=”RevampCRM”]Shoppers are drawn to websites that offer holiday gifts.

What to do?

Retailers should offer Theme Gifts

Shoppers will spread the word if the gift is something valuable

[bctt tweet=”Online Shopping Trends: Shoppers tend to Compare Prices” username=”RevampCRM”]Most Shoppers become more price oriented and less brand loyal

What to do?

Retailers should offer Discounts

Use it sparingly as a small part of your marketing strategy.

[bctt tweet=”Online Shopping Trends: Shoppers avoid Costly Shipping” username=”RevampCRM”]Most Shoppers will look for websites that offer shipping discounts

What to do?

Retailers should offer Free Shipping

Leave a note saying “Spend $xx more and get free shipping!”