Pinterest has an extremely devoted and interactive user base, in fact, pinners use Pinterest throughout the day, some at night and a lot in the evening. The point is if you want to be successful then u must be associated and aligned with Pinterest. Use Pinterest’s engaging users to your advantage. Below are 5 tips for smarter business marketing.
Tip #1: Tailor your content for the audience
Pinterest has a uniquely loyal and engaged user base, but only around the specific subject matter. The Big Three categories on Pinterest Food & Drink, DIY & Crafts, and Home Decor
Tip #2: Follow the pinning pattern
32% of all pinning happens during the core part of the work day, from 10am – 4pm. 18% of pinning happens in the evening, 9pm – midnight
Tip #3: Pay attention to season
Pinners pin throughout the day, they also pin throughout the year, showing distinct seasonal trends
Tip #4: Create pinnable content
Etsy is another popular brand on Pinterest. Yet only 8% of Etsy pins come from the on-site pin it button. Instead, we found that 67% of Etsy pins are coming from the Pinterest bookmarklet button
Tip #5: Pay attention to what’s working on Pinterest
While the average female user posts 42 pins in year 1, by year 4 she is up to 152. This should be enough to grab the attention of any eCommerce retailer. If your target market overlaps with Pinterest users, make sure you’re pin worthy.