It is a businesses key objective to offer products/services for consumers. Therefore, evaluating consumers’ behaviors is vital and because direct interactions with consumers in online businesses is infrequent, Understanding the mind of online shoppers becomes crucial. Subsequently realizing consumer’s needs and wants. Mind Online Shopper
More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends. Mind Online Shopper
36% of online shoppers say they spend time to find out which site stocks their desired item at the lowest price.
50% of surveyed online shoppers use their smartphones and nearly 60% use their tablets to make purchases
33% used coupons provided by online merchants for their purchases
78% of online shoppers don’t look at a product in a store before buying it online
31% expect to spend more on online shopping than they did in the previous month
84% of online shoppers refer to at least one social media sitefor recommendations before shopping online
60% of online shoppers like to receive an incentive or promotion from a brand before shopping
It’s important to start by getting your first channel right. Once you’re on solid ground there you can start to adapt to a broader set by mapping out how your customers use each channel, what stage of the buyer’s journey they are in, and the role each channel plays in your sales process.
Then craft consistent, but varied messaging for each channel so that it feels like your brand without being redundant