A picture is worth a thousand words or should we say it worth thousand dollars? Ummm literally it might worth a thousand dollars. As an online store owner and due to technological advances, there are many methods of displaying your products and items and abandoning the typical methods of retailing. Many business owners now talk that Instagram helps their business grow with low cost and higher ROI. And here are 4 ways to use instagram to grow your conversion rate.

Top 5 Social Media Mistakes

4 Ways to Increase Your Online Sales With Instagram

  1. Run a Campaign or Contest

Unless you’ve got the brand recognition of a Nike or Starbucks, this is a great way to incentivize and get your customers to share their purchases and what they love most about your brand. 

  1. Add User-Generated Instagram Photos to your Product Pages

This is a great way to demonstrate to current or prospective customers that your products are not only popular but purchased regularly courtesy of a well-known psychological phenomenon known as “social proof”.

  1. Go Behind the Scenes

Giving your followers the ability to see what happens behind the scenes and giving them a chance to like and comment is analogous to inviting someone over for dinner, it oozes with feelings of brand loyalty or perhaps one step further going into brand intimacy.

  1. Show Your Product Catalogue in Motion

Instagram gives you an opportunity to promote your wares in creative and real-world ways. This gives your followers an opportunity to see your products in a context they can relate to in their day to day lives. 

 

Source:

Shopify blog: https://www.shopify.com/blog/9058781-4-ways-online-stores-can-drive-engagement-and-sales-with-instagram